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Brand

Brand & press kit

Logos, wordmark, color palette, typography, and usage guidelines for press, partners, and integrators.

Mark and wordmark

On light background

Clarity markClarity

On dark background

Clarity mark (dark)Clarity

Tagline: See the full picture. Decide what’s next.

Downloads

Mark — SVG (light background)

Vector mark for use on light backgrounds. Scales to any size.

Mark — SVG (dark background)

Vector mark for use on dark backgrounds. Scales to any size.

Mark — PNG 512×512

Raster mark for embedded contexts that don't render SVG.

Mark — PNG 192×192

Smaller raster mark for app icons and tight contexts.

Color

Foreground#0A0A0A
Primary text, headings, dark UI backgrounds.
Background#FAFAFA
Page background and light surfaces.
Muted#71717A
Secondary text, subdued UI.
Border#E4E4E7
Dividers, card borders, subtle separators.

Hex values are reference points. Source of truth is the design-token CSS in the application theme.

Typography

Display

Headlines, hero titles, marketing display copy.

Family: Marketing display (serif-adjacent, low tracking)

Sans

Body copy, UI text, navigation, footnotes.

Family: Marketing sans (neutral, high legibility)

Voice

Direct. Say what we mean. Don't hide behind hedging or marketing jargon.

Concrete. Real numbers, real institutions, real limitations. No vague claims like "bank-level encryption" — we specify AES-256 at rest and TLS 1.2+ in transit.

Respectful. Our users are sophisticated. Don't explain things they already know, don't pretend complexity isn't real.

Usage rules

Do

  • Use the mark at minimum 16px height. Reserve clear space equal to the cap height on all sides.
  • Pair the wordmark with the mark on first appearance in a piece of media. Subsequent references can use either alone.
  • Write the brand name as 'Clarity' — capital C, no period, no suffix.
  • Use the dark mark on light backgrounds and the light mark on dark backgrounds for legibility.

Don't

  • Don't recolor, rotate, distort, or add effects (shadows, gradients, outlines) to the mark.
  • Don't reproduce the wordmark in a different typeface.
  • Don't combine the mark with another logo to imply partnership or endorsement.
  • Don't write 'Clarity.app', 'ClarityFinance', or 'Clarity Money' — those are different products.

Press & partnerships

For media inquiries, partnership questions, or extended asset requests (PSDs, brand book PDF, founder headshots), email legal@raintree.technology or use /contact. Boilerplate and founder bio are on the press page.