Margin trading lets you borrow money from your brokerage to buy more investments than you can afford with your own cash. It's leverage; and leverage is a double-edged sword that amplifies both your gains and your losses. Before you flip the margin switch on your brokerage account, you need to understand exactly how the math works and why so many people get burned.
What Is Buying on Margin?
When you buy on margin, you're using borrowed money from your broker to purchase securities. Your existing investments and cash serve as collateral for the loan. If you have $10,000 in your account, your broker might let you buy $20,000 worth of stocks; $10,000 of your money and $10,000 of theirs.
You pay interest on the borrowed amount, just like any loan. The difference is that if your investments drop below a certain level, your broker can force you to add more money or sell your positions; often at the worst possible time. This is the margin call, and it's where margin trading goes from exciting to devastating.
Margin is a standard feature of most brokerage accounts, and brokerages actively encourage it because they earn interest on the loans. That alone should tell you whose interests are really being served.
Margin Requirements: Reg T and Maintenance
The Federal Reserve and FINRA set the rules for how much you can borrow:
- Initial margin (Regulation T): You must put up at least 50% of the purchase price with your own money. Buying $20,000 in stocks requires at least $10,000 in cash or securities. This is the federal minimum; some brokers require more.
- Maintenance margin: After the purchase, your equity (account value minus the loan) must stay above 25% of the total market value. Most brokers set this at 30-40% to add a safety buffer. If your equity falls below this level, you get a margin call.
Example: You have $10,000 cash and borrow $10,000 to buy $20,000 in stocks. Your equity is $10,000 (50%). If the stocks drop to $15,000, your equity is now $5,000 ($15,000 - $10,000 loan), which is 33% of $15,000. If your broker's maintenance requirement is 30%, you're still okay. But if stocks drop to $13,000, your equity is $3,000 (23%); below 25%, and you're getting a margin call.
The Margin Call
A margin call is your broker demanding that you restore your account to the minimum equity level. When you get one, you typically have a few options:
- Deposit more cash: Add money to bring your equity back above the maintenance requirement.
- Deposit more securities: Transfer additional stocks or bonds into the account as collateral.
- Sell positions: Liquidate some of your holdings to pay down the loan.
Here's what most people don't realize: your broker doesn't have to give you time to respond. They can; and often will — sell your positions immediately without asking. They choose which positions to sell, not you. And they can sell at the worst possible moment, locking in losses that might have been temporary.