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Clarity

All your money, one clear view

© 2026 Clarity

Small Business Owners

Financial Dashboard for Small Business Owners

Unified view of business accounts, personal finances, and investments — so you can see the full picture without juggling five apps.

The Problem

Challenges small business owners face with their finances

  • Business and personal finances live in separate apps with no unified view of net worth
  • Cash flow visibility is poor — you don't know if you can afford to hire or invest until you manually check every account
  • Tracking business expenses across multiple cards and accounts is tedious and error-prone
  • Investment accounts (401k, SEP-IRA, brokerage) are siloed from day-to-day business finances
  • Monthly financial reviews require logging into 5+ different platforms

How Clarity Helps

Specific solutions for small business owners

Unified Dashboard

Problem: Fragmented financial picture

Connect every account — business checking, personal savings, brokerage, retirement — and see total net worth on one dashboard.

Cash Flow Tracking

Problem: Poor cash flow visibility

Real-time balance tracking across all accounts with spending trends and income patterns give you instant cash flow clarity.

Smart Categorization

Problem: Expense tracking across accounts

Automatic categorization across all connected accounts. Filter by business vs. personal with custom rules.

Portfolio Tracking

Problem: Siloed investment accounts

See your SEP-IRA, 401k, brokerage, and crypto holdings alongside your business accounts — all in one portfolio view.

Key Features

All-Account Dashboard

Business checking, personal accounts, credit cards, investments, and crypto in one view.

Net Worth Tracking

Daily snapshots of total net worth across every asset class and liability.

Expense Categorization

Automatic merchant recognition with custom business categories and rules.

Budget Monitoring

Set budgets for business and personal categories. Get alerts before overspending.

Real-World Use Cases

1

Monitor cash runway across business accounts before making a hiring decision

2

Track total net worth including business assets, personal investments, and retirement accounts

3

Review monthly business spending by category without manual spreadsheet work

4

Prepare for quarterly tax payments with clear income and expense visibility

“Running a small agency, I needed to see business cash flow and personal investments together. Clarity is the only tool that gives me that full picture without the complexity of enterprise software.”

David R.

Owner, 8-person marketing agency

Frequently Asked Questions

Can I separate business and personal accounts in Clarity?

Yes. You can tag accounts as business or personal and filter your dashboard view accordingly. Net worth calculations include everything, but spending reports can be scoped.

Does Clarity replace accounting software?

No. Clarity provides financial visibility and portfolio tracking. For invoicing, payroll, and bookkeeping, continue using your accounting software. Clarity complements it by showing the bigger picture.

Can I connect business bank accounts?

Clarity connects to 12,000+ institutions including business banking at Chase, Bank of America, Wells Fargo, Mercury, Brex, and more.

Does Clarity track business loans and liabilities?

Connected loan and credit accounts show balances that factor into your net worth calculation. You can track payoff progress alongside your asset growth.

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Ready to get started?

14-day free trial. No credit card required.